SwishX Knowledge Base
Plain-language explainers of MLR, compliance, and AI-in-pharma-marketing concepts, for anyone who works alongside them.
This is the reference layer for pharma-adjacent AI and marketing concepts: how MLR review actually works, what terms like fair balance and on-label mean in practice, and how an AI reasoning pipeline behaves differently in a regulated industry than it does anywhere else.
It sits next to the API Reference, but does a different job. The API Reference tells a developer how to call an endpoint. This section tells a marketer, a medical reviewer, an agency partner, or a curious HCP-marketing lead how something actually works and why it matters, without assuming they're about to write code.
Start here
- MLR and Compliance — what actually gets flagged in review, and why.
- AI in Pharma Marketing — how generation and verification work in this specific industry context.
- Regulatory Basics — plain-language explainers of the terms that come up constantly.
- Glossary — short, precise definitions, one concept per entry.
See CONTENT_GOVERNANCE_AND_CONSTITUTION.md at the repo root for how this section is written and maintained.