Glossary
DTC (Direct-to-Consumer)
Promotional content aimed at patients and consumers rather than prescribers.
Promotional content aimed at patients and consumers rather than prescribers, broadcast ads, digital display, and patient-facing web destinations, as distinct from HCP-facing formats like detailing materials or journal ads. DTC promotion carries its own rules on top of the general requirements for all promotion, including a broadcast major statement requirement for delivering safety information within the real-time constraints of TV and radio.